The GUS Band has announced that is has secured a sponsorship deal with instrument manufacturer, Virtuosi England Ltd. The deal secures the future of the Band and includes provision of a bandroom and commercial resources, as well as a financial package that will ensure it being able to compete at the highest level.
Twelve months ago, the band's five-year sponsorship deal with the Travelsphere Holidays Group ended and with no major sponsor on the horizon, it reverted back to using the GUS name, one of the most famous in the banding world. It will now be known as the Virtuosi GUS Band.
Jan Smith, the band's PR Manager, expressed her delight at this new sponsorship deal. "It has been a difficult 12 months for the band without a sponsor," she began, adding, "but in the present climate, with a number of companies pulling out from sponsoring brass bands, it is fantastic to have secured a major sponsor that will ensure the GUS name lives on".
Virtuosi Instruments' Managing Director, Shawn Pagington, gave a few reasons behind the Company's decision to sponsor the GUS Band:
"Although we manufacture a full range of instruments and accessories, our core business is the manufacture and supply of brass instruments to bands in the UK and Europe. We feel that sponsoring GUS band will help us in the marketing of the Virtuosi range. We are delighted that the band has agreed to the deal and look forward to working closely with it. GUS has an impressive diary of contests and concerts booked for 2007, which includes appearances in London, Leeds, St George's Hall Bradford and the Gala Concert for the 2007 French Open.
With a full band and a number of outstanding principal players, the future under musical director, David Stowell, can only be described as exciting."